11 European Cities You’ve Never Heard Of But Should Visit

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When it comes to European travel, the likes of Paris, Rome, and Barcelona usually steal the spotlight. But what if we told you there are hidden gems waiting to be uncovered that are just as enchanting, if not more so?

Picture less crowded streets, unspoiled local culture, and a chance to say, “I was there first”! These underrated places in Europe are perfect for travelers planning a trip to European cities beyond the usual headlines.

If you’re ready to embark on a quieter yet equally majestic European adventure, this is your ultimate guide to the best-kept secrets across the continent: 11 cool cities in Europe you’ve likely never set foot in but definitely should. Add these underrated destinations to your Europe bucket list for a refreshing twist on your next Europe vacation.

European cities map

1. Gjirokastër, Albania

Located in the Drino Valley, Albania‘s Gjirokastër is known as the ‘City of Stone and offers a captivating mix of Ottoman history and stunning landscapes. Its decoratively cobbled streets and charming houses of the UNESCO listed old town make it one of the most beautiful towns in Europe you’ve probably never heard of.

This city’s vast castle is a treasure trove of tales from the country’s Communist past, and has panoramic views that make it one of the prettiest towns in Europe for history lovers. Exploring European cities like Gjirokastër gives you a deeper understanding of Balkan culture without the tourist crowds.

black and white cobbled street lined with shops and cafes with rugs and wares on display

2. České Budějovice, Czech Republic

While Prague may be on every Europe trip itinerary, České Budějovice – the original source of Budweiser beer – offers a quieter alternative for city trips in Europe. It’s one of those quaint European towns where history and hops go hand in hand.

The architectural mix of Baroque and Gothic styles in Přemysl Otakar II Square adds to its charm, firmly placing it among the prettiest cities in Europe. It’s also a fantastic stop if you’re exploring famous places in Europe with a twist.

Old town of Ceske Budejovice - aerial photo. Ceske Budejovice, South Bohemia, Czech Republic

3. Nafplio, Greece

If you fancy cobblestone streets and neoclassical mansions bathed in the gentle Mediterranean sun, Nafplio is a must-visit. Often overlooked on Europe city breaks, it’s one of the best cities in Europe for a romantic escape.

Whether you’re admiring Venetian architecture or strolling along the seafront, Nafplio proves that not all European vacation spots need to be overrun to be magical. Add it to your list when planning a trip to European cities that blend charm and serenity.

And don’t worry—not only are the views epic but so is the souvlaki. A win-win!

4. Bergen, Norway

Bergen is often skipped in favor of Oslo, the capital of Norway, but its blend of colorful wooden houses and misty fjords makes it one of the coolest cities in Europe. It’s ideal for those plotting a Europe trip itinerary with natural beauty and cultural depth.

Known for its quirky cafes, dramatic landscapes, and vibrant art scene, Bergen is among the best cities in Europe for those seeking an atmospheric escape from the usual suspects. It’s a Europe travel destination that feels both remote and welcoming.

Bergen city with famous Bryggen merchandise wooden houses and lights in snow season at evening.

5. Lucca, Italy

While Florence and Pisa crowd the Tuscany itinerary, Lucca in Italy remains one of the most quaint European towns still flying under the radar. This city of Renaissance walls and charming piazzas is perfect for Europe trip planning that values authenticity.

Cycling along Lucca’s historic walls is a peaceful alternative to jostling through more overrated cities in Europe. It’s also a strong contender for one of the prettiest towns in Europe, especially if you love gelato as much as history.

Above medieval roofs, old town of Lucca, Tuscany, Italy

6. Braga, Portugal

Braga’s sacred sites and sunny plazas make it a unique destination for those exploring European cities with both soul and substance. If you’re curating a list of cheap European cities that still feel luxurious, Braga should top it.

The Portuguese city is a hidden treasure among Europe travel destinations, offering a spiritual ambiance without the tourist overload. A perfect pick for your next European vacation if you crave beauty without the bustle.

The locals’ warmth is as inviting as the city’s sunny piazzas. Just don’t forget to try ‘tíbias’ – your sweet tooth will thank you.

Bom Jesus Do Monte, Braga, Portugal

7. Ghent, Belgium

Move over Bruges – Ghent is the quieter, cooler cousin that deserves a spot on your Europe bucket list. With canals, castles, and chocolate, it’s easily one of the most picturesque cities in Europe that hasn’t been overrun.

For travelers seeking unique places in Europe that combine medieval aesthetics with modern flair, Ghent delivers. It’s ideal for Europe city breaks that balance serenity with spontaneity.

And if you hear music from a beer house, follow it; it’s your shortcut to happiness… and maybe some dance moves you didn’t know you had.

8. Eger, Hungary

Eger offers a blend of wellness, wine, and wonders that makes it one of the best cheap European cities for a relaxing retreat. Tucked at the foot of the Bükk Mountains, it’s one of those European travel destinations that feels both remote and rich.

If you’re planning a Europe trip itinerary that includes vineyards, thermal baths, good food, and charming architecture, Eger should absolutely be on your radar. It’s an underrated stop with unforgettable flavor – remember, a satisfied stomach is the mark of a successful trip!

Eger Hungary, one of the largest cities in Hungary. It's famous for producing wine.

9. Metz, France

Metz is a masterpiece hiding in plain sight. While Paris hogs the headlines, this northeastern gem is one of the most beautiful towns in Europe for those seeking art, history, and a little of the famous French flair.

It’s ideal for city trips in Europe that lean into culture without compromising calm. Metz makes Europe travel planning feel easy, especially for those seeking elegance without effort.

If French cuisine is your thing (when isn’t it?), then the local tiny bistros with their exquisitely cooked meals will be your paradise found.

Architecture of Metz and Moselle River. Metz, Grand Est, France.

10. Tarragona, Spain

Forget the crowds in Barcelona – Tarragona is a dreamy seaside escape steeped in Roman history. It’s perfect for anyone tired of overrated cities in Europe and wanting something more authentic.

During summer, don’t miss the castells – a tradition of building human towers. You might feel inspired to join, but maybe check your travel insurance first!

From ancient amphitheaters to Mediterranean sunsets, this is one of those places in Europe where time slows down in the best way. Definitely a contender for one of the coolest cities in Europe.

Honeyed stone buildings with outside tables and chairs

11. Mostar, Bosnia and Herzegovina

If you’re chasing contrasts and beauty, Mostar delivers. Its iconic Stari Most bridge and lively Old Bazaar make it one of the prettiest towns in Europe for culture lovers.

A must-visit for anyone exploring European cities with a story to tell, Mostar is both a historical marvel and a warm embrace. It’s an unforgettable addition to any Europe vacation, especially for those willing to step off the beaten path.

And if you’re a thrill-seeker, watch the brave souls who dive off the bridge – a tradition so heart-pounding, it might just steal your breath away.

Old Bridge over Neretva River in Mostar, Bosnia and Herzegovina

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